As an auto repair shop owner myself, I remember all to well the struggle when it comes to deciding how to spend marketing budgets, and knowing which marketing methods would have a great return on investment, whether to go online or print, and then wondering just what did potential customers want to know about us?
It can be overwhelming, to say the least.
As I began to implement marketing strategies from my previous business in another industry, as well as use skills I had acquired from roles when I was an employee, our little workshop began to grow at a rapid rate. In fact, we doubled our revenue every year for 3 years straight.
Soon, other repair shop owners were asking what we were doing to get so much new work!
Today, many of these strategies continue to produce growth of loyal new customers who want to pay our price. And the best part is, they cost little to nothing to get up and going.
In addition to those early strategies, we also became great at reaching our ideal client online. We’ve harnessed Google and Facebook, and also used online review sites with great success. We also have made a point of keeping an open mind, and as a result, have been able to leverage the power of some businesses much, much bigger than ours in order to win new work.
There are hundreds of digital marketing agencies out there that will tell you they can help win new customers to your door. But at the end of the day, they don’t understand us, the independent auto repair business, or how we are at the mercy of the retail economy, or that we don’t want customers who want a 20% discount to pay cash for a $99 service where they supply their own oil and oil filter. (Insert eye roll here)
That’s why in 2014 I created The Workshop Whisperer, a boutique business mentoring service for auto repair business owners across Australia, New Zealand, the UK, Canada, and the United States.
I help auto repair shop owners transform their businesses from underperforming, struggling operations, into successful profit making machines.
While I help with transformation across every aspect of the business, I see that now more than ever, repair shop owners need help immediately to navigate the marketing minefield.
With that in mind, last October I launched the very first online marketing specific program just for auto repair business owners called MARKETING 4 MECHANICS. Including strategies for traditional marketing methods like flyers, newspaper, mail outs, email, and signage, as well as the most up -to -date social media and website marketing tips and tricks, Marketing 4 Mechanics has now helped hundreds of shop owners to welcome new loyal, high paying customers through their doors, without the huge expense of investing in a marketing agency, or wasting money on trying strategies that don’t work.
To help even more repair shop owners to achieve the same success, the Marketing 4 Mechanics live event series will kick off in Sydney on Monday Jan 22, 2018 with 2.5 hours of auto repair specific marketing strategies that the business owner can begin to implement immediately.
The tour will then take in 5 further cities around Australia, before heading to New Zealand in April.
Want to be the first to get the most up to date marketing strategies for your auto repair business?
Grab your tickets http://m4m.workshopwhisperer.com/marketing-4-mechanics
Here is what we will cover at each event:
-What traditional marketing methods still work, and how much money to allocate to them·
how to attract more business through referrals and leveraging of other successful businesses in your local area·
-How to harness the power of social media·
-What content to post and how often·
-How to get your audience engaged·
-How to convert Facebook fans into paying customers for your auto repair business.
Sydney: Monday Jan 22nd – Novotel Parramatta 5.30- 8.30pm
Brisbane: Tuesday Jan 23rd – The Glen Hotel Eight Miles Plains 5.30- 8.30pm
Cairns: Wednesday Jan 24th – The Rydges Esplanade Cairns 5.30 – 8.30pm
Melbourne: Monday February 12th – Windy Hill, Essenden 5.30 – 8.30pm
Adelaide: Wednesday February 14th – The Hackney Hotel Hackney 5.30 – 8.30pm
Perth: Thursday February 15th – Empire Bar Lathlain 5.30-8.30pm
All tickets include event entry, complimentary finger food on arrival, special offers from our Platinum Tour Sponsor AutoGuru and Silver Sponsor Orange Dog and 2.5 hours of the most up to date and relevant strategies and tips to help make sure your auto repair business gets off to the best possible start in 2018.
You’ll be able to go back to your business and implement the strategies you learn, IMMEDIATELY!
These are tried and tested methods that have been proven to work in my own workshop, as well as those of hundreds of my clients.
If you know your business has the potential to serve more customers, have better cash flow, and produce more profit that will allow you to live the lifestyle you want, YOU CANNOT AFFORD TO MISS THESE EVENTS.
All tickets are $99 including GST, and are available to bill to Capricorn or by credit card.
Book your tickets now: http://m4m.workshopwhisperer.com/marketing-4-mechanics
Don’t miss your chance to learn from Australia’s leading business mentor for Auto Repair Business Owners!